Hi, my name’s Clifford Chi!
A year ago, I was a recent UCLA MFA screenwriting grad writing a comedy screenplay with an independent producer. To be frank, I was growing pretty frustrated with Hollywood's creative process. So I decided to start an Asian bro comedy group called Tiger Brahs with two of my buddies.
It's been incredibly liberating to put out the comedy we actually want to see in the world. And it's also kind of changed my life. Tiger Brahs has gained 83 million views and 58,000 followers across all platforms. We’ve also made 6 UGC videos for Dove Men+Care and participated in the General Motors Creator Lab, which was hosted by creators AdamW & Kinigra Deon.
Tiger Brahs has also helped me break into DTC creative strategy. I’m currently a junior creative strategist at an e-commerce think tank called Black Ace Brands. I write Meta ad scripts and copy for our beauty and wellness brands and develop new products for them, too.
In addition to my social media and screenwriting experience, I worked as a content writer in the B2B tech space for 4 years before film school (my first job was at HubSpot).
By blending the storytelling skills I honed in Hollywood with the marketing chops I gained in the tech industry, I’m able to create viral social media content that actually converts.